Why Choosing the Right Broker Matters
Buying, selling, or renting property in Ghana can be exciting—but also risky without the right guidance. A trustworthy real estate broker not only helps you find the right property but also protects your interests through the entire transaction process.
With many unlicensed or inexperienced agents operating in the market, it’s crucial to know how to choose a professional real estate broker in Ghana who understands your needs and the market.
1. Check for Licensing and Accreditation
In Ghana, professional brokers should be registered with the Ghana Real Estate Agency Council (GREAC) or affiliated with respected bodies like GREPA (Ghana Real Estate Professionals Association) and Ghana Real Estate Brokers Association (GAREB).
What to look for:
- GREAC registration number or license
- Membership in reputable real estate associations
- A verifiable office address and business contact details
Pro tip: Ask to see proof of licensing before engaging their services.
2. Evaluate Local Market Knowledge
The best brokers understand the dynamics of specific areas—whether it’s property prices in East Legon, rental yields in Spintex, or land prospects in Prampram.
Ask your broker:
- What are the current property trends in [location]?
- How long do properties typically stay on the market there?
- What developments are planned in this area?
A broker with deep local knowledge can help you make smarter investment decisions.
3. Check Online Reviews and Referrals
A strong reputation is a clear sign of reliability. Look for brokers with:
- Positive Google Reviews or Facebook ratings
- Testimonials on their website or social media
- Referrals from satisfied clients
Red flag: If a broker avoids public platforms or has no digital presence, be cautious.
4. Review Their Property Portfolio
Professional brokers should have access to a diverse range of properties:
- Residential (houses, apartments, gated communities)
- Commercial (shops, offices, warehouses)
- Land (serviced plots, estate developments)
Look for brokers who:
- Update their listings regularly
- Provide clear photos, videos, and pricing
- Match you with properties that fit your budget and needs
At Scarcity Properties, we maintain an updated portfolio covering high-potential neighborhoods across Ghana.
5. Assess Communication and Transparency
A good broker is responsive, honest, and transparent about all costs involved (agency fees, legal charges, land registration, etc.).
Ask yourself:
- Do they explain the process clearly?
- Are they pushing you to make quick decisions?
- Do they answer your questions thoroughly?
You want someone who guides you—not pressures you.
6. Understand Their Commission Structure
Real estate brokers in Ghana typically charge:
- 3–5% of the property sale price (if you’re the seller)
- One month’s rent as commission (for rentals)
Make sure this is discussed and agreed upon upfront—ideally in writing.
7. Ask About After-Sale Support
Some brokers go the extra mile by helping with:
- Property documentation
- Land registration
- Tenant screening
- Property management
This is particularly important for diaspora investors and busy professionals.
Final Thoughts
Choosing the right real estate broker in Ghana can make or break your property experience. Don’t rush the decision—verify their credibility, understand their strengths, and ensure they align with your goals.
At Scarcity Properties, we pride ourselves on professionalism, integrity, and local expertise. Whether you’re buying your first home, investing in land, or seeking property management services, we’re here to help.
